Fierceness is SO much more than posing as a circus freak for ANTM. Sorry, Tyra.
Happy New Year! So I have finally come out with the much-anticipated (at least by me) ‘Fiercest figures of 2012’ list. I know I’m a little late with this (I’m running on ‘new blogger’ time) but I’ve been busy making some changes to my blog (stay tuned for some new added features, like Pinterest!) and expanding my series on Ethical Fashion, which I will be returning to this week. While the assortment of people and movements I have highlighted on this list may seem kind of random, rest assured that there is a rhyme and reason to this madness. All of these figures are connected by a theme of fierceness, which goes so beyond being able to pose as an attractive circus freak a la America’s Next Top Model, regardless of what Tyra may think. Fierceness, for me, is encompassed by those who challenge the norm, go against the grain, and beat to their own drum. It’s standing up for what you believe in, thinking outside the box, and fighting for equality and social justice. And hey, if you can do all of those things while posing as an attractive circus freak, then props. to. you. I’m not hatin’ homies.
Fashion: In many respects, it was a depressing year for fashion. Three hundred people killed in a textile factory fire in Pakistan. Toxic chemicals found in the clothes of popular brands like Levi’s, Calvin Klein, and Victoria’s Secret. The fact that Wal-Mart refused to pay for Bangladesh factory safety improvements that could have prevented the deaths of 112 people. The report that revealed that ‘fast fashion’ brands like H&M and Forever 21 were exploiting their workers. Ugh. The list of sad, if not horrific stories never seemed to end, shattering the facade of glamor to which the industry so desperately clings. But these catastrophies did not go ignored. Protest movements from around the world rose up and united in their calls for a more equitable industry. And at the same time, notable industry players were openly challenging the status quo of the industry, from normative beauty ideals to treating cultures like trends. Here are just a few of these people and movements that I thought were noteworthy to mention:
Thousands take to the streets on the outskirts of Daka to protest working conditions in Bangladesh textile factories (photo courtesy of Andrew Biraj/Reuters).
Bangladesh protests: Thousands of people took to the streets to protest the factory fire that was counted as one of Bangladesh’s worst industrial disasters. The story was covered internationally, with the Bangladesh Center for Worker Solidarity calling out “Western brands” for faulty monitoring practices.
Greenpeace: You want to know what fierce is? It’s releasing a report that reveals the toxic chemicals found in the clothes we wear, and then successfully sparking a world-wide protest movement that effectively led to twelve global fashion leaders like Nike, H&M and Zara to commit to the elimination of hazardous chemicals released into our clothes and water. Talk about getting it DONE. Awesome.
Fair Tuesday/Buy Nothing/Buy Local day: Following the consumer excess of Black Friday, these three movements emerged as a counterpoint. Fair Tuesday came out of the Fair Trade/Ethical Fashion movement, and Buy Nothing/Local out of Occupy, but taken together, the message was clear: Buy less, and if you do want to get someone a gift, make it an ethical one that uses fair labor and environmental practices.
Paul Frank Industries didn’t just apologize for this offensive flyer and party. They also invited Jessica and Adrienne to help host a panel on Native imagery at a future conference and expressed interest in working with a Native artist to make designs!
Native Appropriations and Beyond Buckskin: As I wrote in a previous post, the fashion industry is often guilty of treating different cultural groups like trends. And in the last few years, ‘Indian’ fashion has been all the rage, with outlets like Urban Outfitters and Forever 21 describing their shirts as ‘Navajo’ and ‘tribal,’ and influential retailer Victoria’s Secret sending a headdressed bikini clad model down the runway. Adrienne Keene of Native Appropriations and Jessica Metcalfe of Beyond Buckskin decided to use their online sites to demand that Native American people be represented respectfully and authentically, and in the past year, have raised awareness and sparked campaigns against Urban, Victoria’s Secret, and Paul Frank’s Fashion’s Night Out ‘Dream Catchin’ Pow wow’ party, to name just a few examples. Adrienne’s recent piece on the sexualization of Native women in pop culture, from Victoria’s Secret’s headdressed bikini clad model to Blair Waldorf of Gossip Girl dressing up as a ‘pocahottie’ on Halloween, that trivializes the high rates of sexual assualt that Native women face, was really powerful. And I’m obsessed with Jessica Metcalfe’s boutique on her site, which features the amazing work of Native designers. Love. them.
Bruno Pieters: After taking a two year hiatus from the fashion industry, former art director for Hugo Boss Bruno Pieters decided to start Honest by, the first company in the world to share the full cost breakdown of its products. As Pieters noted in this interview, “We communicate everything about the materials, the manufacturing methods, and even the pricing strategies of the products stocked with honest by, to our client. Every part of the collaboration process is transparent including the store mark up calculations.” 100% full transparency? Can we talk girlfriends?? Pieters is a trailblazer for the industry and hopefully other designers will not just take note, but follow in his footsteps.
Diane Pernet & Bruno Pieters in the art film, To Be Honest:
Kahindo Mateene: Rising star couture designer Mateene sees fashion as a “creative expression of a woman’s independence and individuality.” Many designers view fashion as a valuable avenue for self-expression, Mateene takes it one step further when she states that “fashion is most stylish when it is produced with the highest ethical and socially conscious principles.” Her online site, which was launched in 2012, boldly states “Modern. African. Ethical.” Not only are her clothes made with fair trade principles, but the African textiles and prints inspired by her Congolese background are gorgeous!
Cameron Russell: Former supermodel Russell gave a fantastic TED talk, where she focused on the social construction of beauty, and the privileging of whiteness within the industry. Contrasting pictures of her before a shoot with her actual modeling photos was a startling reminder of the power of image. She is currently one of the directors of the consulting firm The Big Bad Lab, a media platform which she hopes will allow girls to explore fashion creatively without such restrictive social norms attached to what is “ideal.”
Casey Legler in her new ad campaign for AllSaints, where she models clothes for the men’s and women’s collections
Casey Legler: A former Olympic swimmer, Legler is a woman posing as a male model, challenging heteronormative views of gender. She looks superb in both men’s and women’s clothing, and is infinitely charming. As she notes, “I find the gender fluidity of this work so excited. Seeing me on the men’s board speaks to this notion of freedom. There’s something really bold about that. It seems to be saying ‘Look, there is also this other way. And it’s pretty rad.'” Amen.
Elizabeth Kline: Her book Overdressed: The Shockingly High Cost of Cheap Fashion, has been described as the Fast Food Nation for the fashion industry. It’s a fantastic, accessible account of how cheap fashion has impacted people, the environment, and global economies.
Vivienne Westwood’s Climate Revolution
Vivienne Westwood: I am often wary of famous designers who claim social responsibility, as it can be difficult to gauge whether it is being done to just attract a new consumer following. But Westwood, with her punk sensibilities, is committed. From her ethical fashion line made in Kenya to her many environmental and political campaigns which she details on her blog ‘Active Resistance,’ to her clothes that express support for Wikileaks founder Julian Assange and call for climate change, Westwood is one of the few designers actively using fashion as a vehicle for environmental and political activism. Her message to ‘buy less, choose well, make it last,’ has become the ethical fashion community’s mantra. I loved it when she just told people to stop buying clothes for six months to keep landfills from filling up. I mean, when Dame Vivienne tells you to do something, you kind of have to do it, right?
Bandi Mbubi: Although not directly related to fashion, Congolese activist Mbubi’s Tedx talk on the importance of sustainability in technology was an important reminder of the tragic consequences of unconscious consumerism. He documented how the crisis in Eastern Congo is being fueled by the fight over mineral resources that are often found in the technology we use. Interestingly enough, he touted technology’s ability to ‘get the word out,’ but emphasized the need for more transparent supply chains. Truly inspiring.
Media + Politics: From the presidential election to school shootings, global protest movements, drone wars, and crazy weather, the media certainly had its share of provocative stories to cover. However, the mainstream media, as I documented in a previous post, often fails to report on the news in a complex manner. Fixated with increasing ratings to make money for their corporate owners, news outlets often cut expensive funding for international reporting, instead focusing on entertainment -related news, or ‘info-tainment.’ The end result is a media landscape that treats its viewers as consumers, instead of citizens. That is why we so desperately need independent media.
Me meeting Amy Goodman and Dennis Moynihan during their Election 2012 tour-def one of my top moments of the year!
Amy Goodman: Amy Goodman of Democracy Now! is truly, one of my heroes. Her news station is independently funded, which has allowed her to open up the dialogue to include alternative voices. Her interviews are always multi-faceted, complex, and thought-provoking. Whether it is expanding the debate to third party candidates, addressing racism in the Trayvon Martin case, or hosting one of the most insightful, coherent debates on Israeli settlements, Democracy Now! is helping to give public discourse back into the hands of its citizens. Check out their 2012’s Year in Review, and Amy Goodman’s book The Silenced Majority, which recently made the New York Times best-seller list.
The 20 women senators elected this year, OBVI: Highest ever in the country’s history, and a remarkably diverse group. The House letting the Violence Against Women Act die was depressing, but the news of these women being elected brings me hope.
Hacktivist group Anonymous organized a protest in Steubenville that attracted over 2000 followers.
Anonymous: I didn’t use to be a fan of internet vigilante justice, but I’m starting to believe that in our ever increasing corporatized media and cultural landscape that it is needed. And as I followed Anonymous in their 2012 hacktavist struggles, I couldn’t help but be impressed by their anti-corporate protest that also seemed to have a strong social justice mission to protect the marginalized. But I straight-up developed a crush on the group when they released incriminating evidence against several young men charged in the Steubenville rape case. They, along with blogger Alexandria Goddard who covered the case from the beginning and fought for mainstream media attention, are truly the young girl’s knights-in-shining-armour.
Aung San Suu Kyi, former political prisoner and now elected Parliament member of Burma, is one of the fiercest people of the century.
Aung San Suu Kyi: Burma has had a long history of human rights abuses, leading thousands to flee as refugees (for more information on the Burmese refugee crisis, check out this wonderful video). Aung San Suu Kyi, the Nobel Peace Prize winner who was imprisoned for her opposition against the government, was recently elected as a member of parliament in a resounding victory. Props also to Hillary Clinton (I mean, do you want to define fierce?), who has always admired Suu Kyi and has made Burma a focus during her tenure as Secretary of State.
Fierce women who challenged gender/sexuality ‘norms’:
Savannah Dietrich – Challenged Victim Silencing: The brave young woman who, after she was sexually assaulted at a party and her attackers were let off too easy, tweeted the names of her attackers as a response to the judge who ordered that “no one should speak about this case for any reason.” That a rape victim might have received a harsher sentence than those who assaulted her sparked national outrage, and her team was successfully able to request that the boys’ court records be unsealed. The end result? The boys weren’t invited back to Trinity High School that year, and they also got a stiffer sentence. “Everyone thought I was this little girl they could intimidate,” she recently stated in an interview. Man, were they wrong. A true role model for victims of sexual assault everywhere.
Marissa Mayer, CEO of Yahoo, doesn’t care what people think of her as a working mom.
Marissa Mayer – Challenged Normalized views of ‘Work-life balance’: Mayer was nominated by my cousin Whitney, a lawyer, new mom, and one of the fiercest woman I personally know. Mayer, who was hired from Google for a $100 million deal to be the CEO of Yahoo, received criticism from some women for only taking two weeks of maternity leave. But as Whitney put it, “I have no problem with it, and am enjoying watching her pull this company together. For all of our conversations about women’s ‘choices,’ we never seem to question this notion that women are the only ones who are capable of taking care of their children. And at the end of the day, is it really any of our business how she chooses to raise her child?” True DAT.
Blogger Libby Ann – Challenged Propaganda on Reproductive Rights: When I read this article by a former ‘pro-life’ blogger who had come to realize that she was ‘duped’ by the rhetoric of the movement, I passed it on to everyone I knew and posted it on my Facebook. Twice. It was the most articulate, coherent dialogue on abortion I had read. Ever. Why? Because quite simply, she exposed the ‘framing’ of the pro-life movement that emphasizes saving babies as a fraud, arguing that the movement does little to provide access to contraceptives, support poor women (finally-an economic element to the debate!) who could not afford to have children, or research why half of all zygotes that are so essential to the ‘personhood’ debate fail to implant. As she put it:
The reality is that so-called pro-life movement is not about saving babies. It’s about regulating sex. That’s why they oppose birth control. That’s why they want to ban abortion even though doing so will simply drive women to have dangerous back alley abortions. That’s why they want to penalize women who take public assistance and then dare to have sex, leaving an exemption for those who become pregnant from rape. It’s not about babies. If it were about babies, they would be making access to birth control widespread and free and creating a comprehensive social safety net so that no woman finds herself with a pregnancy she can’t afford. They would be raising money for research on why half of all zygotes fail to implant and working to prevent miscarriages. It’s not about babies. It’s about controlling women.
Talk about shutting. It. DOWN.
Mindy Kaling of the Mindy Project could care less about her weight – and red dress fierce much?
Mindy Kaling – Challenged Women’s Roles in Television: The Mindy Project is the first sitcom starring and created by an Indian-American, and one of the few starring a woman of color. It features Mindy as a successful doctor who calls the shots in a male-dominated workplace, but who’s girly and loves her girlfriends. She’s not super thin but has a positive body image. And in every single freaking episode, there is amazingly sharp and self-aware commentary on race, gender, sexuality, and pop culture. Why are people not freaking out more about this show? Oh, and just recently, Stephen Tobolowsky, the actor who played her boss, was let go because the writers wanted Mindy to be making “more decisions in the workplace on her own.” Are you freaking out now girlfriends? Mindy’s totally my crush (and I don’t need to say ‘girl crush’ because as Mindy put it in a previous episode, “are you that scared of people thinking you’re a lesbian?”). Watch this show!!
Saturday Night Live: Just got to give a quick shout-out to two brave sketches that nailed our current cultural moment. The first was ‘The Girl You Wish You Hadn’t Started a Conversation with at a Party,’ where rookie Cecily Strong aptly nailed the self-righteous hipster who is constantly taking Instagram pics, asking whether she can sing ‘Negro spirituals,’ and giving strong opinions on political issues about which she knows little. My favorite quote? “People are very happy right now, and that makes me very, very sad.” The second, on the iPhone 5, was one of the most brilliant sketches on SNL I have ever seen. Featuring Chinese laborers who confront the ‘Tech Experts’ complaining about the new phone’s features (‘it’s too light!), it was a truly scathing critique of ‘First World problems.’
Music: It was an amazing year for artists who used music to push boundaries and make cultural and political commentary, both blatant and subtle. Very few of these musicians will be nominated for a Grammy this year, but the way they challenged the music industry can not be discounted.
Pussy Riot inspired protests all over the world in a way that resurrected punk music, and music in general, as a tool for protest.
The fiercest single of the year? Um yeah, that goes to Russian punk feminist band Pussy Riot, obvi. Their single, ‘Mother of God, Drive Putin Away’ criticized the Orthodox church’s traditional views on women, called Russian Orthodox Patriarch Kirill I a ‘suka’ (meaning bitch in the derogatory, not in that cool, ‘reclaiming patriarchy’ way), and called out Putin’s re-election as a fraud. Charged with hooliganism, they faced a prison sentence of up to seven years. Their arrests led to protests all over the world, with people donning masks similar to the ones that the band had worn. Do I need to say anything more? If you haven’t checked out their brilliant performance, then you can watch it here. And stay tuned for an upcoming documentary on the band, which is heading for Sundance in 2013.
Punk rapper/Performance artist Mykki Blanco cites the Riot Grrls as an influence.
The Riot Grrl: Along those lines, this feminist punk underground movement that emerged in the early 90s seemed to re-emerge in public consciousness in a big way in 2012, because all of a sudden, everyone who was bad-ass was dropping them as an influence. Pussy Riot of course. But then there was Mykki Blanco, rapper/performance artist/drag queen who cited Riot Grrl icon Kathleen Hanna as an influence and described her style as “a mixture of riot grrrl and ghetto fabulousness.” Lena Dunham, creator of the show Girls, appeared on Grantland and mentioned how the provocative nature of her show was influenced by having ‘some Riot Grrl in me.’ And Tavi Gevinson, 16 year old fashion blogger and founder of the teen feminist site Rookie, also expressed her admiration of Hanna’s band Le Tigre and 90’s era teen ‘zines like Sassy that were part of the Riot Grrl movement. I am SO stoked for the upcoming release The Punk Singer, a documentary on Hanna!
Frank Ocean: For all the reasons I listed in this post.
Azealia Banks: If the Grammy’s allowed EPs to be nominated, my girl Azealia would have been tearing it up this year. Her first single ‘212’ was addictive, raunchy, and fun. Her song ‘Fierce‘ would make the list just by virtue of its name, but it really was the chillest blend of hip-hop, house music and 1980s ball culture (see the amazing film Paris is Burning for more on drag balls). But it was ‘Liquorice’ that really did it for me, with her sharp indictment of the fetishization of black women. Feisty and fiercely intelligent, the openly bisexual Banks has stated, “I’m not trying to be the bisexual, lesbian rapper. I don’t live on other people’s terms.” And we’re done GFs, DONE.
Nelly Furtado: Her song ‘Big Hoops (Bigger the Better)’ wasn’t just fierce because she looked hot while walking down the street in stilts. It was fierce because it featured amazing Native American hoop dancers, including champion hoop dancer Tony Duncan, in a way that was respectful and truly representative of the culture. Gwen Stefani, take note.
Solange Knowles: 2012 was a great year for Solange to drop the wannabe-B act and carve out her own niche, as the indie, totally hipster sister with an awesome sense of style and distinct set of pipes. I have watched this video dozens of times, and it never gets old. Featuring a stunning South African setting, fashionable dandies right out of the Congolese Le Sape Society (or Society for the Advancement of People of Elegance), and even subtle commentary on the politics of hair and personal choice, the song is whimsical, sweet, and just right.
Marina Abramovic + Anthony and the Johnsons: Two brilliant performance artists collaborated for a patriarchy-smashing, provocative music video called ‘Cut the World’ that you may very well hate. I could only watch it once, but I couldn’t stop thinking about it for the rest of the week (oh, and the documentary on Abramovic, The Artist is Present, was totes amazing).
Kitty Pryde: You know when something or someone is fierce, but you can’t really put a finger on it? (Ok, maybe this is a dilemma that only I really face). Well that’s exactly how I feel about Kitty Pryde, whose homemade mumbling rap song ‘Ok Cupid’ simultaneously seems to capture teenage angst while never taking it too seriously. The style is like nothing I’ve seen before, and I’ve been playing it constantly since it came out. There is just something about this girl….
Le1f: Being an openly gay rapper in a homophobic industry is tough. 6’3 Wesleyan grad Le1f however, gets it done. Turning gay slurs into “expressions of braggadocio” and walking the fine line of making activist music that’s never preachy, he pretty much re-defines fierce. And his song ‘Wut,’ is seriously addictive. At the very least, you’ll be impressed by his dancing/voguing.
That’s all.
What did you think about my list? Anyone else you would have added? Let me know in the comments below!
Listen Girlfriends! 
Great list! What about Jennifer Lawrence who plays Katniss in the Hunger Games?
wonderfully written and well covered! I reflected on what I was aware of, but learned so much!
Awww, thanks so much Sophia! Means so much coming from someone as FIERCE as you!! 🙂
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