Monthly Archives: December 2012

Mamafrica: Sewing Women’s Lives for a Better Future in Conflict-Ridden Congo

For many people, the Democratic Republic of Congo (DRC) evokes images of poverty, suffering, and violence. And indeed, for the last two decades, the country has been plagued by conflict and bloody civil wars. It is currently among the poorest in the world, with 80% of its population living in poverty.

Is your mobile phone, computer, iPod, and gaming system fueling fighting in eastern Congo? (photo courtesy of RAISE Hope for Congo)

Are these minerals in our mobile phones, computers, iPods, and gaming systems fueling fighting in eastern Congo? (photo courtesy of RAISE Hope for Congo)

But the country is also incredibly rich in resources, especially in the eastern region. Home to some of the world’s rarest minerals including gold, coltan, carbonite, tin, and tungsten, the DRC supplies many of the key elements that are essential to our cell phones, laptops, and other electronic goods. One would think that a country so rich in valuable resources would not be mired in violence and the resultant poverty, but in fact, it is these very minerals that are fueling this conflict and financing African militias, who are then selling them to middlemen who supply these key ingredients to companies world-wide.

In the Congo, militias use rape as a weapon of war to destroy Congolese communities, where women are the backbone (photo courtesy of RAISE Hope for Congo)

In the Congo, militias use rape as a weapon of war to destroy Congolese communities, where women are the backbone (photo courtesy of RAISE Hope for Congo)

How do these militias secure control of these mines and trading routes? By looting villages for resources, displacing communities, killing the men who were the providers of the families, and using rape as a war tactic to control and suppress the women.

Described as ‘the rape capital of the world‘ by the United Nations, more than half a million women and girls have been raped in the last ten years alone.

So, what can be done?

Here’s the problem. It is very difficult for consumers to gauge whether their purchases are funding armed groups that are committing such atrocities, given the lack of a transparent minerals supply chain (Sound familiar? Fashion isn’t the only industry that suffers from ‘transparency problems’). This is why activists like Amani Matabaro and John Prendergast from the Enough Project have made it their focus to educate citizens about the conflict, and have recently released a company ranking system as a way of empowering consumers to make more responsible purchasing decisions regarding conflict minerals.

Conflict minerals: the dirtiest side of mining (photo courtesy of greenfudge.org)

Conflict minerals: the dirtiest side of mining (photo courtesy of greenfudge.org)

And what about the people, mostly women, who have survived the horrors of war, who are displaced and lacking the community that previously existed in their villages? This is where non-profit organizations like Mamafrica, are making a difference.

The women of Mamafrica!

The women of Mamafrica!

Mamafrica is a woman’s sewing cooperative based in Bukavu, a city on the border of the DRC and Rwanda that has become a refuge for “internally displaced persons.” When Ashley Nemiro, an aspiring Ph.D in counseling and psychology, started her work at the Panzi hospital in May of 2012 to conduct research on the efficacy of group therapy treatment for women who had been victims of gender-based violence, she was distressed not just by the trauma these women had gone through, but by the limited opportunities there were for them to support themselves and their families. It was then that she was fortunate enough to meet Congolese activist Amani Matabaro, who founded a program (AFBEK) supported by the community development organization Action Kivu, which funds sewing cooperatives and micro-finance loans for women as a means by which they can support their small businesses and take care of their families. Through her conversations with Amani the idea for a holistic organization that would empower women by providing education, a healing arts programs, and economic opportunity, began to develop. Amani in turn introduced Ashley to Aline Malekera, a Congolese woman with a B.A. in English and a powerful voice in the community, who became a partner and was instrumental as a translator and Finance Administrator. The two formed the cooperative from three sewing collectives: Centre Ushini, AFBEK, and Action Kivu. Mamafrica now serves over ninety women in Bukavu, most of whom have fled from the violence of rural eastern Congo.

I was able to interview Ashley Nemiro in person and Aline Malekera via email about their work in the organization, and how they hope it will improve women’s lives in Bukavu:

Nadia: So Aline, could you give us more background about the conflict in the Congo and how it has affected women there?

The amazing Aline Malekera, Partner and Administrator of Mamafrica!

The amazing Aline Malekera, Partner and Administrator of Mamafrica!

Aline: Before the war started in 1996 everyone had farms and fields to cultivate, animals to raise, and parents were able to feed and pay school fees for their children. But when the war started, most of people’s means were stolen, their houses were burned, their husbands killed, and their villages and communities destroyed. Many of these women are rejected by their husbands, family, and community if they are raped. And even though they have no support, they have to be strong, be everything, for their children.

Nadia: Why did you want to get involved with Mamafrica?

Aline: I have lived through many years of war, and I wanted to empower these women who have been displaced and rejected by their husbands and families. I feel determined to help these women understand that they can do something in their society, that their lives can change, if they are determined.

Nadia: Ashley, can you describe a little more in depth what you mean by a ‘holistic’ program?

Ashley Nemiro, founder of Mamafrica, modeling one of their beautiful dresses!

Ashley Nemiro, founder of Mamafrica, modeling one of their beautiful dresses!

Ashley: Basically, Mamafrica is a three-phase program. When the women enter the program, they attend a six month healing-arts intensive course, which incorporates group trauma healing, meditation, counseling, yoga, and song and dance. They then complete a series of life sustainability education classes, where we teach nutrition, cooking, maternal child health, birth control, literacy, and financial responsibility. Then, we teach the women how to sew, tailor and embroider so that they can be employed by Mamafrica, where they make beautiful dresses, table cloths, and even yoga bags! And I should note that we allow the women to be independent and encourage them to be self-sufficient, so it is up to them how much time they want to invest in these programs.

Nadia: You mention self-sufficiency often. Do the women really have no other means of employment?

Good intentions gone wrong. Thrift stores like Goodwill are pumping clothing into Africa, making it difficult for the continent to develop domestic clothing industries.

Good intentions with unintended consequences. Thrift stores like Goodwill make it difficult for the continent to develop domestic clothing industries.

Ashley: You know what’s interesting? You know how a lot of the women make money here? By selling the overstocked items that are donated by Goodwill in the West to churches in the DRC. A lot of these items are soiled clothing or just junk, stuff that the women can’t even use. And so the women take these items and sell them in the streets, and while it’s true that they can make money that way, it is also difficult for people in the DRC to manufacture their own clothes and export their products when you have that kind of flooding of [free] products from the West into the country. And 99% of the fabric is imported from China, which is why it is important for Mamafrica to use fabric manufactured in Africa, that is from Nigeria, DRC and Ghana. We purchase this fabric in bulk from a fabric vendor in downtown Bukavu.

Nadia: So when we talk about ‘sustainable fashion,’ how are you trying to make Mamafrica sustainable?

Teaching the women how to sew!

Teaching the women how to sew!

Ashley: We are really trying to create a new generation of leaders. In our new healing arts program we talk so much about being a leader, and what it means to be a leader. Because in my mind, when people ask how to change the Congo, it’s not up to the US or USAID, it’s changing the leadership inside the country. It’s about Congolese people changing the system. And that isn’t going to happen if the women don’t have any means of empowerment and can’t support their children. In Bukavu it cost $10 per child a month to attend school and this creates a challenge since many women have more than 7 children and the average wage is .20 cents a day. With the wages that the women make at Mamafrica, they are able to afford to send their children to school, pay rent for their homes, and feed their families. Aline travels to each school and pays the school fees each month to ensure that all our Mamafrica children are attending school. Our hope is that by changing these women’s lives, that positive change will trickle down to the children and change a community.

Nadia: Do the women just make clothes for women in the West?

The women also make dresses for the community's children!

The women also make dresses for the community’s children!

Ashley: No, they make them for women in the DRC as well. We have a shop where many women in the community come to have clothing specially sewn for them including: school uniforms, wedding dresses, and children’s clothing. So many of these women love bright prints, perhaps because wearing these colors brings happiness to their lives. And since we have to tone down the colors a bit when we market to the West, it seems that these women really enjoy making brighter clothes for each other.

Nadia: Aline, do the women enjoy the sewing work?

Girlfriends! The cooperative is a great way for the women to connect with and support each other.

Girlfriends! The cooperative is a great way for the women to connect with and support each other.

Aline: Sewing is a craft that a lot of these women connect to, so it’s wonderful that they can make clothes as a way to be independent, earn money and buy food for their children. In addition they are getting training that helps them to be independent, and their children who were unable to go to school are now attending school. They are getting food for their children and families after being paid each month. Also they are making friends and connecting with other women by working in groups.

Nadia: Could you share a success story?

"I was forced to flee my village three years ago and resettled in Buakvu. I was never given the chance to attend school or learn any vocational skills. I am a single mother with five children and thanks to Mamafrica I am able to provide for my family and feel whole again”. -Cibalonza Kampano

“Thanks to Mamafrica I am able to provide for my family and feel whole again”. -Cibalonza Kampano

Aline: Yes! Cibalonza is a woman with 5 children, and her life was honestly horrible before joining the center. Her husband abandoned her when he took another wife and left her to raise her 5 children alone. She was homeless and often times went days without feeding her children and herself. Since attending Mamafrica, Chibolonza has been able to earn money for her family, send her children to school and has made friends at Mamafrica that help her to care for her younger children when she is working. She rents a home for $10 a month and is able for the first time to provide for her childern. In October we referred Chibolonza to a partner organization where she started to receive microfinance loans and has been selling charcoal, avocados, and onions in the market and earning a living that is more than she could ever have imagined in the past. I visited her children just two months later and was shocked by how much weight they have gained. To my mind, this is a true success story.

Nadia: Any last words ladies? Anything in particular you would like readers to be aware of?

Ashley: When people buy these products, I want it to be not just because of the cause behind it, but because they really love our product. We all want good quality products that will last, and that are made with love. These women have come so far, and our products truly reflect that.

Me in my Mamafrica dress, supporting 'Fair Trade Tuesday' (my hat is not fair trade, but I'm a work in progress girlfriends!)

Me in my Mamafrica dress, supporting ‘Fair Trade Tuesday’ (my hat is not fair trade, but I’m a work in progress GFs!)

Since starting Mamafrica and traveling to the DRC I have become overly conscious about every purchase I make while in the DRC and back in the United States, which is why we decided to describe Mamafrica on our website as ‘consciously connecting.’ I think it is important, especially during the holiday season, to think about the people that are suffering when we unconsciously consume clothing or the latest technology. We need to raise awareness about companies that directly help the lives of others, and to make a concerted effort to support them. At Mamafrica we want everyone to know that when they buy our products, some woman’s life has been changed. If you check out our site which details how we invest the money we receive, you will see that your purchase helps send a child to school, and helps put food on the table.

That’s a powerful and ethical way to consume. When we talk about ‘ethical consumerism,’ it is ultimately about being conscious of what you are purchasing. It goes so much more beyond the fabric that is laying on your body.

Aline: I want people to know that I am determined to help women in the Congo, but I also need other people to understand why there are so many problems here, and why we need support.

I really wish the West knew why the people in the DRC experience war everyday and how severely affected we are by this. Even if we are not directly in a war zone, we are suffering from the effects of a country that has been in civil war since the 90’s. I have lived in Bukavu my whole life and I have seen things that you could never imagine.

Women in Bukavu do not have the education or the vocational skills to allow them to earn an income. These women have suffered greatly and they really need to make their lives better. This can come from support from the West by purchasing our products! When we receive support, we can continue to teach women new vocational skills, purchase sewing machines for them, and allow them to work independently and once again gain confidence in themselves and their ability to provide for their children and give them a different life. I truly believe that if these ‘mamas’ are successful, that their children will have a better chance and the cycle of violence will be broken.

Graduation day!

Graduation day!

Mamafrica is currently looking to expand to a bigger building, which will allow for free drinking and bathing water, and more programs! Want to help? You can shop the boutique, make a donation, and contact the team for more information on how to get involved.

Would you like to learn more about the mamas behind the products? Click here to read about their amazing stories!

Looking for other ways to connect with Mamafrica? Check them out on Facebook!

Want to learn more about how the Congo’s conflict minerals make their way from the mines in eastern Congo to the cell phone in your pocket? Watch this informative video below that outlines how consumers can help end this violence:

Additional Resources:

  • Looking for an overview of the Conflict Minerals Crisis? Check out RAISE Hope for Congo’s page here.
  • Watch this inspiring TEDx talk by Congolese activist Bandi Mbubi, on the importance of pressuring companies for conflict-free phones.
  • Want to take action? Click here and here for the different ways YOU can help, including how to make your town and campus conflict-free!
  • Learn how the Wall Street Reform and Consumer Protection Act requires electronic companies who purchase minerals from the Congo to declare it clearly on their audits.
  • Check out the film Stealing Africa, a 55 minute documentary that details how multinationals like Glencore are ‘sucking the continent dry.’
  • Want to learn how the IMF and World Bank were involved in the sale of the mines that led to this conflict? You can read more here (‘Impoverishing a Continent’) and here (‘Why is the IMF Controversial?’)

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Ethical Fashion: How to Navigate the Industry

Zaroff In the final part of this series with Eco-fashion pioneer Marci Zaroff, I wanted to turn to the question of what it will take to really change the textile industry, what regulations need to be instituted, and in what ways we can empower ourselves to navigate through the many contradictions of what is indeed, a very complex industry.

Nadia: I would really love to hear what you think about the rise of Eco/sustainable fashion alongside the rise of ‘fast fashion,’ which encourages fast and disposable consumption of cheap clothing. How do we shift the cultural paradigm from this type of consumption to one that is slower and more responsible?

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Taking it to the streets. More than 300,000 people signed up to join the ‘Detox Zara’ campaign, which successfully resulted in Zara committing to go toxic-free by 2015.

Marci: The key is education, and that comes from driving awareness to consumers, retailers, media and buyers. And while deeper shifts are often more effective coming from top-down decision makers, passionate champions within a company and/or consumer demand (especially ignited by social & viral media) can affect positive change as well. Leveraging editors and celebrities, who are already conscious about their lifestyle choices can also be very powerful. I am partnered with the Environmental Media Association, which works successfully within the television & film entertainment industry to create messaging about environmental issues. And consumers can indeed make a difference! Just look at Greenpeace’s Toxic-Free Fashion Campaign that has galvanized the global fashion industry, propelling International brands as big as Levi’s and Zara to commit to a toxic-free future.

Nadia: Sustainable, Eco-fashion has definitely gained steam in the past two decades, but it doesn’t seem to have really permeated our consciousness like organic food has. What would you say are the three biggest stigmas of Eco-Fashion?

Ethical-Fashion-at-London-003

Far from frumpy. Eco-fashion label Noir‘s sexy collection at 2009 London Fashion Week.

Marci: The first stigma would be that to adopt Eco-Fashion, one must give up style or quality. Similar to the early years of the organic food movement, when organic food was associated with granola, today, when people hear the term ‘organic or Eco fashion,’ they often still conjure an image of boxy, frumpy, boring, beige, rough-to-the-hand wares. But just as organic & natural food is now a far cry from just brown rice, as witnessed by walking into any Whole Foods Market, Eco-Fashion is no longer hippie, but instead, very hip! Yes, in the early years of Eco-Fashion, there were limitations to designs in terms of fabrics we could use. And of course, there wasn’t as high of a demand, so pricing was more challenging, and there were fewer factories willing to be innovative and work out-of-the-box. But the industry has come a very long way, and is still a work-in-progress.

In fact, the second stigma, that Eco-Fashion costs a lot more, is also no longer true. Efficiencies and economies of scale have been met and further, vertically integrated supply chains have been built from farm all the way to finished product. That is how Under the Canopy has been so successful bringing affordable accessible product collections to market. We have cut out a lot of the excess markups and middlemen, so that the consumer gets a product that is priced competitively and has the added value of being sustainable and ethically made.

That leads me to the third biggest stigma: how can one truly believe that their product is authentic? This is where certification, as well as brand integrity and commitment are paramount.  Understanding how to navigate a supply chain, while crossing T-s and dotting I’s via traceability and transparency, is an absolute key to success.

Nadia: Well, and one of the arguments for sustainable clothing is that unlike fast fashion, where the clothes tend to be cheap and we have little to no connections with the people who made it, we’re less likely to buy sustainably made clothes in excess and toss it out when we’re sick of it, right? I mean, that’s kind of the realization I came to this past summer when I was cleaning out my apartment.

Project Runway's season five winner, Leanne Marshall, used sustainable materials for her final dress, helping to create awareness for eco-fashion.

Project Runway’s season five winner, Leanne Marshall, used sustainable materials for her final runway collection, helping to create mainstream awareness for Eco-fashion.

Marci: Because of the past roadblocks in accessibility, affordability and authenticity, Eco-Fashion was much more limited. But with a growing market for Eco-Fashion driven by consumer demand and industry-wide collaborations, more retailers and manufactures can have access to eco-friendly materials and manufacturing processes, and they will be more likely to support this shift in paradigm.

Because Ethical fashion is becoming more “fashionable”, and companies know that it’s no longer about staying ahead, but instead, it’s about not being left behind, there is a concern from many consumers that some companies are ‘going green’ to make their products more marketable. That is why consumers must be discerning as to what products, brands and companies they buy and support.

gap_red

Real charity or just clever marketing? Gap was accused of using marketing campaigns such as this one to detract from its many sweatshop abuses.

Nadia: That’s a concern I have had in the past and still have. And it’s not just with ‘going green,’ it’s with other aspects of social responsibility, that I feel companies sometimes will adopt marketing strategies to make their companies look better, when really they’re not being completely transparent. For example, I remember the controversy when Gap came out with their Red line, which donated a small portion of their proceeds from that line to Aids in Africa. There were anti-sweatshop activists who were upset that a company known for its abuse of workers would use a cause such as Aids to appear socially responsible. How can consumers navigate through these contradictions?

Marci: I think that this lack of transparency can really discourage people from being conscious consumers, because they don’t know what to believe. And in the Eco-fashion world, we’ve seen a lot of greenwashing, a practice by which a corporation will display insincere concern for the environment in an attempt to further their own agenda and reputation. Historically, it’s been a challenge to differentiate between which certifications are actually being monitored and accredited by third party certifiers, and there is still a huge disconnect in the consumers’ mind about which certifications matter. There’s a great website called the Seven Sins of Greenwashing that reveals the falsity of a lot of these labeling claims, including ‘all-natural’ (which means nothing – unlike organic, which is a legal word with very specific meaning) or calling something ‘green’ just because it contains one environmental attribute.

The importance of full transparency.

The importance of full transparency.

Nadia: Could you give us some examples of greenwashing in the textile industry?

Marci: Sure, I’ll give two. Bamboo is a perfect example, because it was marketed as the poster child of Eco-Fashion, but really, it is absolutely NOT sustainable as a material. Bamboo, when grown, is a renewable plant and actually very sustainable when used for flooring and furniture. But when you break it down into a textile, you must use enormous amounts of chemicals, which, in the end, leave only traces of bamboo. This process emits a magnitude and multitude of toxic chemicals into the air and water, and in doing so, destroys the sustainable aspects of the bamboo.  It is essentially no different from Rayon, which is a synthetic. Once the FTC (Federal Trade Commission) received complaints along these lines, they did some research and slapped lawsuits on many of the companies that were marketing bamboo textiles, making them change their labels and packaging to say ‘Rayon made from bamboo.’

Another example of greenwashing is when companies sell their products as ‘organic’ when their fabrics only contain a small percentage of organic cotton. Banana Republic, as an example, got caught marketing clothes as organic cotton when really they only contained about 5% organic cotton! “Organic” is NOT a marketing proposition; it is a methodology in agriculture and a federally-regulated term.

Nadia: Doesn’t Nike make those claims as well?

Marci: Nike is different because they are fully transparent. Unless a product isn’t 100% organic cotton, they won’t label it as organic. Believe it or not, Nike has been a true leader and pioneer in the organic cotton industry, and they have consistently been one of the largest buyers of organic cotton for over a decade. They were a founding member (along with Under the Canopy) of the Textile Exchange (formerly the Organic Exchange) and their efforts to shift the textile industry have been invaluable. Check out their recently released YouTube video:

Nadia: I know that you have launched organic/sustainable fiber initiatives in top retailers such as Whole Foods Market, Macy’s, Target, Bed Bath & Beyond. How committed are you to this idea of accessibility, in the sense that these companies may also be selling products that conflict with sustainability?

Marci: I am extremely committed to accessibility. I believe in the saying, “The journey of a thousand miles begins with one step.”  Therefore, every positive effort to offer consumers authentic sustainable choices is a step in the right direction. At the same time, this is where compliance and labeling are critical. As with the Banana Republic and Nike examples, the issue isn’t about companies only taking baby steps, it’s about full transparency. For example, Patagonia is a company with one of the most inspirational and well-respected environmental commitments that exists in the textile industry, but they are honest that they still have some things they need to work on. If you check out their amazing ‘Footprint Chronicles‘ online, you will be able to follow their supply chain and their efforts to make their company as transparent as possible.

Nadia: Designer Bruno Pieters just recently started the online retail site Honest By, which is the first 100% transparent company that gives customers a full cost breakdown of its products, so as to shed light on where the clothing is made and by whom. He recently noted in an interview that transparency is sorely lacking in the industry, and that no one really knows where their items are sourced, which is why he introduced ‘Honest By.’ Why are so few companies struggling to adopt this fully transparent model?

Marci: One of the biggest challenges I’ve come across with the large retailers I have worked with is how disconnected their different departments are. The marketing team isn’t speaking with the product development or sourcing teams, who aren’t connected with the Sustainability Directors or the buyers. These compartmentalized disconnects result in a lack of transparency, opportunity or effective communication strategies, and sometimes even result in tragedy, like at the recent factory fires in Pakistan and Bangladesh. For efforts to be truly sustainable for people, planet, profit, passion and purpose (“The five P’s”), companies must figure out how to plan, design, develop, source, manufacture and market with sustainable strategy and design models. The whole supply chain, from the farm and factory to the PR, has to be connected.

Nadia: Is this why it is so difficult to enforce multinational regulations?

Marci: There are inherent complexities with regulation. The challenge with the textile industry is that it is a global industry, and historically, certifications have sometimes differed between countries. As an example, I was on the team of people who wrote the first USA Certification of Organic Fiber Textiles, and in our trying to implement them across borders, there were huge inconsistencies with other countries’ standards. So how do you reconcile that? You need collaboration, and that’s what four different countries  –USA, Germany, the UK, and Japan- did when we created the Platinum standard for organic fiber textiles, known as the Global Organic Textile Standard (GOTS). This standard takes every part of a finished textile into consideration, from the farm (must be Certified Organic fiber) to the dyes, finishes, transport, packaging, labor, etc. It is a comprehensive authentic 3rd party accredited certification, which speaks to the very highest standards of excellence as a truly organic/sustainable textile product – for both apparel and home fashions. A recent breakthrough includes the USDA’s recognition of this standard as the textile counterpart to their USDA NOP seal that most people recognize on organic food products.

Nadia: Are there any companies that you think are taking the right steps towards sustainability?

Absolutely. For the mass-market, H&M has launched their “Conscious Collection.” Nike, Puma, and Adidas use sustainable fibers in their products. In high fashion design: Stella McCartney, Donna Karan, Ilaria Venturini, Fendi, and Vivienne Westwood have all introduced Eco-Fashion. Eileen Fisher also has begun integrating organic and sustainable fibers into her collections.

Vivienne Westwood is using her Red Label to create awareness about climate change.

Vivienne Westwood is using her Red Label to create awareness about climate change.

In addition to Under the Canopy and Portico, there are several other pioneering fashion brands making sustainable fibers and transparent ethical sourcing practices their focus: Lara Miller, Linda Loudermilk, Edun, People Tree, Kuyichi, Madera, Stewart & Brown, LoomState, and soon to be launched – FASE (Fashion-Art-Soul-Earth)!

Eco-fashion designers at NY Fashion Week share their mission to fuse style with sustainability, and counter ‘fast fashion’:

Nadia: I of course would love to hear about your label FASE, why you launched it, and how you hope it will change the perception of Eco-fashion and the face of fashion in general?

Marci: I wanted to address this new FASE-to-face movement, and the idea that we are all connected, from the people making the products to the ones who are buying them. In Spanish the word means ‘phase,’ so it also has a double meaning of entering into a new phase of humanity and social justice, of shifting the old broken paradigms. It’s time we do an about FASE and FASE forward, to FASE the facts, to FASE the future. FASE offers a new engaging and experiential platform to make people think, and connect. With its cache, creativity, accessibility and influence, I believe that fashion is the most powerful vehicle for change in consumer products.

Fashion is a form of expression and a way for people to make a statement. I don’t think the answer to consumerism is so black or white that we should tell people, ‘stop shopping.’ It’s really about shifting the paradigm of the fashion industry to a slower, more conscious, more sustainable way of engaging with the textiles we wear and use and the people who make them.

Nadia: And can you tell us more about your upcoming documentary Thread (trailer below)?

Marci: We hope that Thread can do for fashion what Al Gore did for climate change, which is to educate consumers about what is going on behind the scenes, to unveil the harmful human and environmental impacts behind the fashion industry that hides under the guise of glamour.

Beauty has always been inspired by nature, but because of modern-day society and commercial pressure for “more, faster, cheaper fashion”, and the industrial movement which has depleted and destroyed our Earth’s natural resources, we’ve destroyed the essence of true beauty.  Fast fashion is destroying our environment, the ecosystem that is a part of every one of us, disconnecting us from each other and from the roots of real beauty. Sabotaging our planet is compromising humanity’s ability to radiate from within, to be alive, thriving and confident, revealing the ultimate source of beauty. Universal consciousness is the soul of authentic beauty, with the notion that we are all interconnected on a very deep, energetic level.

I believe that in 2012, we have entered a new era of consciousness, one which will awaken us to come full circle back to our roots in nature. The Internet, social media, documentaries and YouTube are allowing us to pull the curtain back on what we’ve been taught and brain fed by mainstream media. We are finally able to counter advertising that feeds us false messaging, or denounce companies that employ non-sustainable practices that hurt the environment and people.

Nadia: As Martin Luther King, Jr. said, “By the time you have finished your breakfast, you will have relied on half the world.”

Marci: And we should start every day with a sense of gratitude and abundance.

Nadia: Any last thoughts before we wrap up this series?

Marci: Yes, I just want to make it clear that this movement is about best efforts and better choices, not about perfection. With a commitment to consciousness, responsibility, authenticity and transparency, together, we can make a real difference, where the “alternative” can become the new “norm.”

For updates on Marci Zaroff’s other Eco Fashion ventures, check out her website at marcizaroff.com.

Thread Documentary Trailer:

Further Reading:

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ABAN: Empowering Girls in Ghana, One Fabric at a Time

ABAN co-founder Callie Brauel, bottom right, gathers with a group of young Ghanaians benefiting from their own work throug ABAN. At top left is Emmanuel Quarmyne, ABAN's Ghana Programs Director, beside UNC graduate Carly Brantmeyer.

ABAN co-founder Callie Brauel, bottom right, gathers with a group of young Ghanaians benefiting from their own work through ABAN. At top left is Emmanuel Quarmyne, ABAN’s Ghana Programs Director, beside UNC graduate Carly Brantmeyer.

So, I thought I would start this week off on a bit of a lighter note than the one I left you with on Friday (sorry girlfriends, but I have to keep it real, you know?). Before turning to the final installment of my interview with Eco Fashion pioneer Marci Zaroff, I wanted to highlight a truly inspiring non-profit called ABAN (A Ban Against Neglect), co-founded by Callie Brauel and Rebecca Brandt while studying at the University of Ghana in the capital city of Accra in 2008.  Upon arriving for their semester abroad, the two students were confronted by the huge problem of environmental waste left behind by the plastic bags of pure water sold to Ghanians, in the amount of forty tons a day. As their semester progressed, they eventually discovered another haunting problem: the 30,000 street girls from rural areas of the country who had left their families in the hope of finding work in the capital, only to be left homeless in the streets. Although they volunteered at a local agency that helped some of these girls, it was only when they developed a mock nonprofit company for recycled products for a class, that the idea for ABAN began to form. Why not give these girls much needed job skills and economic independence by having them take the plastic waste from the water bags and ‘upcycle’ them into cute bags and purses? Teaming up with Ghanian University student Emmanuel Quarmyne, who is currently ABAN’s Ghana Director, the three students were able to get a few sewing machines donated by non-profits, and partnered with Street Girls Aid, a Ghanian NGO that aids a small group of mothers and girls that are living off of the street. In 2010, after winning the Carolina Challenge, the team launched their own job skills and vocational training non-profit with ten young mothers aged 15-20 coming off the streets of Accra. Now, two years later, ABAN has not only graduated their first class of girls, but recycles over ten thousand plastic bags a month!

OK, stop. Building cross-cultural coalitions to empower young girls? Through the craft of sewing? And upcycling waste while doing it? ‘Listen Girlfriends’ DIES.

I was thrilled to have the opportunity to chat with Callie Brauel, who currently resides in Chapel Hill, the other day over coffee, and she shared with me some of the challenges ABAN initially faced, how the organization works, and how they plan to move forward.

Nadia: So ABAN’s mission seems to be really holistic. In addition to the health care, living wages, daycare, and job employment the girls receive, there is also a staff of ten people, including a  house mother and psychologist on board. Was it always this way?

Callie: No, it wasn’t. When ABAN first started, we hired a seamstress and we thought it was enough to provide our class of ten girls with a job from nine to five every day. It became very clear however, that these girls had gone through so much trauma, and that unlike many Ghanians, who have a strong social and familial network, they really lacked that support.  They had, in some way or another, been neglected. And that obviously leaves scars, and it was clear that they needed emotional support as well, especially since most of them, even though they were all under the age of 20, had children. Once we realized this, we knew that we had to expand our organization’s mission and team.

So in May of 2011, Rebecca and I came back to the United States, and we went on a house tour through different parts of the U.S., and we raised $30,000 in two weeks. And with that money, we decided to get the girls out of Accra, and rent our own facility in Aburi, which is just east of the capital.

Nadia: So how does the program work now? What is a day like at ABAN?

Fun while sewing.

Fun while sewing.

Callie: Well, in the morning the girls work on their products, and in the afternoon, they take Math, English, Business Education, Leadership and Empowerment courses. We really try to empower the girls as much as possible, so they take turns cooking as well. Keep in mind that most of the girls come into our program without having had much or any formal education, so vocational training is key to their success. Often the skills they learn at ABAN will prove useful in future careers or side businesses. Since the girls are paid for their work they also get the added benefits of learning to hold a job and budget their money before they graduate from ABAN, all of which are necessary skills to provide for themselves and their children.

Nadia: You describe ABAN as a ‘fabric of change.’ So how do the girls make their products?

batik dying

Two students practice the art of batik dying.

Callie: What is awesome about the ABAN products is that each one is a piece of art. There is so much involvement in every step of the process, making each handmade product unique to the girl who made it. The first step involves the collection of bags. We network with local schools in the area to collect bags and promote environmental education in doing so. After collection, the bags are hand washed, sanitized and laid in the sun to dry.

We’re also working on producing a batik fabric, which is a multi-toned fabric. To make this, the girls take a piece of white fabric, and then use a wooden stamp to dip it into wax. You dye it in the first color, which is a lighter color, and then repeat the process with a darker color. That gives you the three-toned look of the fabric. And then water is used to remove the wax. And the dye we receive differs so much in color, because it is dependent on the weather and climate. So a red we get one day might be completely different from the red we receive the next. Which makes the process all the more exciting and a true learning process! Currently, the girls are learning how to make the batik fabrics,  and we’re also supporting local artisans to meet our demand. The products are finished with a final detail- a key chain made from recycled glass! We had college students come over this summer and work with a local artisan to make us a bead center on site.

Nadia: So where do you sell your products?

Desmund, Denicia’s son, sits with an ABAN travel case. One case recycles 24 plastic sachets, and provides life and job-skills training for a month for an ABAN girl.

Callie: We have an online store, and the list of retailers who sell our products are listed on there as well. Currently, 40% of our revenues come from sales, and 60% from grants and donations. We really like the idea of becoming self-sufficient through sales and having 80-90% of our revenue coming from sales, eventually.

Nadia: Are you looking to expand in the future?

Callie: Yes! We recently bought six acres of land, and in the next one to two years we will expand our program to thirty girls. Our hope is that within the next five years, we can start an actual ABAN campus for seventy to eighty girls! We are also have a sister organization called ACE (ABAN Community Employment) with ten seamstresses employed at fair wages and with key benefits who further support our organization as demand grows it the US. This extra revenue will help us expand our mission on the ground to support more girls in the ABAN school.

Nadia: So I have to ask, why is ABAN so invested in girls?

Callie: Well, for two reasons. Living in Accra, you see how vulnerable the girls are, because they are the ones who are forced to migrate to the capital to find work for their families. Secondly, there is a mounting amount of research supporting what is being labeled as The Girl Effect, that investing in a girl’s education doesn’t just change that girl’s life, it changes her family’s life as well, and betters the community. And we are definitely seeing that with the young women who have children. When their lives are improved, economically and emotionally, they can provide a better life for their children.

first graduation

First graduation!

Nadia: Do you have any success stories you would like to share?

Callie: Well, there is Asimaw, who loves to sew and is currently working as an apprentice. She is dreaming of starting her own business and employing and educating many other women like herself. Oh and I have to tell you about Denicia! She’s another girl who graduated from her program and received a scholarship at a private boarding school just outside the capital in Ghana. We have recycling initiatives with several schools that send us their plastic waste, and for several months we tried to get a recycling initiative started at her school, but it never transpired. Well one day, she saw all of these bags and bags of plastic piled outside of the school that were going to be dumped in a landfill. When they started to burn all of these bags, releasing all of these chemicals into the air, Denicia sprinted across the field and put a stop to it. And now the whole school has a recycling initiative, and they send all of their plastic bags to us. She is determined to be a top military officer in Ghana and with her determination, I know she is bound to get there.

Nadia: So how can people get involved and help?

Callie: There are so many ways! We have some great educational resources for teachers who want to introduce the culture of Ghana to their students, such as the craft of bead making, music, and dance. We also have a ‘Life Change’ kit where we send students a recycled water sachet, a piece of hemp, and beads to decorate with. It is a wonderful way to empower students with the idea that they indeed, can make a change.

You can also check out our website and donate online. We have a detailed explanation of where the money goes and how it changes a girl’s life. Or you can throw an ABAN party to raise awareness with your peers. We have all of the resources online to make it really easy!

Looking for other ways to connect with ABAN? Check them out on Facebook, Twitter and Pinterest.

Want to share a short video on what ABAN is all about? Click here.

Interested in selling ABAN products at a retail location? Click here for a promotional video of all of their products!

Here’s a ten-minute documentary on the girls of ABAN:

My Related Posts:

Ethical Fashion: Introduction to an Ongoing Series

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The Human Impact of the Textile Industry: Pesticide Poisoning, Farmer Suicides, and how Organic and Fair Trade Can Help

In my last post, Marci Zaroff shared with us her knowledge about the toxic environmental impact of the textile industry, and today, we turn to the devastating human impact. Up to 77 million cotton workers suffer poisoning from pesticides each year, and in India, 300,000 cotton farmers have committed suicide—almost 26 a day—to escape debt.

Nadia: So, could you expand a bit more on what is being referred to as a ‘pesticide treadmill?’

Marci: So here are the hard facts. Just as germs infest on people who are weaker, when plants are sprayed with chemicals, they also get weaker. And then the soil weakens, and the eco-system isn’t building a healthy plant. So this ultimately results in less yield for the farmer.

And then, these bugs build resistance to these pesticides, and the farmers have to buy stronger and more expensive pesticides, which they can’t afford, so they have to leverage their farms to the banks. Then, as the cycle perpetuates and continues, the soil gets depleted & destroyed, the bugs get out of control, and the farmers can no longer sustain their livelihoods. Stuck in tremendous debt, many farmers are committing suicide with the very pesticides that they used on their plants. Every half an hour in India, a farmer is committing suicide. There’s an upcoming documentary called Dirty White Gold that will reveal what is now being referred to as this ‘pesticide treadmill.’

Nadia: I just read that genetically modified crops are decreasing pesticide use for farmers, is this true?

Photo courtesy of cottondon.org

Photo courtesy of cottondon.org

Marci: While there may be artificial decrease in the pesticides use in the short-term, in the long term we’re already seeing an increase in pesticide use again, because of genetic resistance and falling crop yields. Over 90% of the world’s cotton is now genetically modified (GMO), which has resulted in a monopoly for Monsanto, giving them the power to dramatically raise the prices on GMO cotton seed and the additional inputs and pesticides, which they also provide. At the mercy of these altered and chemical inputs, the GMO paradigm is not sustainable financially for farmers, and further, we are just beginning to learn of the harmful ramifications of GMO seeds in relation to human health. In addition, monocropping with GMO seeds is not only depleting the soil and its ecosystems, but risking the very survival of thousands of natural cotton varieties as well.

Nadia: And I just read that in the last year, the costs of cotton cultivation has jumped due to the rising costs of these pesticides, so it’s not as profitable as it used to be? And supposedly there have been more suicides among the farmers that have used these GM crops …

Marci: YES, these are sad facts, as stated prior.

Nadia: So you told us yesterday how organic cotton helps the earth, how does it help farmers?

Photo courtesy of cottonedon.org

Photo courtesy of cottonedon.org

Marci: Well first of all, there’s a risk with using GMO seeds. We are continuing to learn of the consequences of GMO, across many agricultural crops (food & fiber), which is why there is a huge movement towards GMO labeling in the USA. We are one of the only developed countries in the world that doesn’t require GMO labeling! On the contrary, since organic farming prohibits the use of any GMO seeds, organic farmers are allowed to work with their environment and economic situation in a sustainable way, while building and protecting their soil and farms. They also can diversify their crops, which allows them to diversify their income. If they have more than one crop to rely on, then it helps protect them in case there is a crop failure, market demand, etc. And of course, they don’t have to breathe in toxic pesticides that harm more than 77 million cotton farmers a year. It is devastating to see conventional cotton farmers walking thru their fields with pesticide tanks on their backs, not realizing that they are spraying poisons in their own faces. And even worse, often in the faces of their babies, who they are carrying in slings while walking their farms. They are often lured in by the seed and chemical companies. It is a tragic human situation that we can help to change by supporting the growth and market for organic cotton.

Nadia: I know you were instrumental in helping Fair Trade USA develop the first USA Fair Trade certification of textiles and will be spearheading their national launch in 2013. (Fair Trade farmers receive a minimum price for their product, covering the cost of production, with a Fair Trade premium paid in addition for investments in social, environmental or economic development projects). Could you explain a) what drives your passion for Fair Trade, and b) How it connects with your environmental/organic concerns and advocacy?

Marci: I am passionate about building community and connecting humanity.  I believe it is extremely important to be in touch with the people who grow, sew and receive our products.

Nathuram Pal, a 45-year-old farmer of Nibhghana village in Garautha tehsil of Bundelkhand region, committed suicide by hanging himself with a ‘Babool’ tree on the night of 18th June. He was under pressure to pay back the loan of Rs 12,000 taken from the coopertive bank and another Rs 40,000 taken from the local people.

Nathuram Pal, a 45-year-old farmer of Bundelkhand region, committed suicide when he couldn’t pay the loan of Rs 12,000 taken from the coopertive bank and another Rs 40,000 taken from the local people (Full article here).

When you look at the triple bottom business model, which is ‘people, planet, profit,’ in textiles, much of the attention has been put on planet. But, as the example of the Indian farmers demonstrates, it’s also about people. When you start to work with people, the environmental ramifications are serious because they are being exposed to the toxins, and they can’t sustain their livelihoods. They can’t afford to feed their families. The cycle of fast fashion has driven costs down so low, that consumers only want extremely cheap clothing. So the question is, how do we create a more efficient supply chain where farmers can share grievances and are paid fairly? Where American consumers can understand that their clothing isn’t growing & made in their department store, but instead that people’s lives are being affected by the products and brands they are buying and supporting?

What Fair Trade does is to create an account for these farmers and/or factory workers so that they have a forum to voice their concerns. Marry that with the orders that the USA companies are placing. When you add the Fair Trade premium to the account, the farmers and/or workers can be paid “bonuses” that equate to a living wage, while also using their funds to invest into important and much needed community development initiatives such as education and health care.

And Fair Trade and Organic definitely compliment each other because not only are farmers getting paid more, their health is also being protected from the adverse effects of chemical pesticides and fertilizers, and they don’t have to pay the extra money on these pesticides. Nearly half of Fair Trade Certified products that were imported into the USA in the last few years were certified organic.

Organic cotton farmers in India don't have to worry about pesticides damaging their health. India is the largest supplier of organic cotton, accounting for 80% of global production.

Organic cotton farmers in India don’t have to worry about pesticides damaging their health. India is the largest supplier of organic cotton, accounting for 80% of global production.

Nadia: What does the Fair Trade USA Garment and Textile certification ensure?

Marci: It protects both cotton farmers and/or factories from wage exploitation and terrible working conditions. A new model for living wages has been built in on top of the basic social standards (no child labor, fair working conditions, etc.) that have already been implemented by many USA companies. Farms and factories are checked periodically. It gives them premiums (funds) that are for community and social investment. So let’s say a company in the USA, like Under the Canopy, for example, bought Fair Trade Certified items from an Indian factory for $100. We would pay a percentagesomewhere between 5-10%- into a fund that the workers would control. Then, as a collective, the workers would decide where to invest their moneyin health care, the building of a school, child care, etc. We would then, in turn, be able to monitor and measure these specific impacts, to communicate back to our customers and loyal consumers. It is our job to offset some of those premiums in other creative ways, such as enhanced design, product innovation, and by creating efficiencies in our supply chain.

For Fair Trade flower farmers in Ecuador, the Fair Trade premium supports education for their children (photo courtesy of oneworldflowers.org).

For Fair Trade flower farmers in Ecuador, the Fair Trade premium supports education for their children (photo courtesy of oneworldflowers.org).

Nadia: I recently read that Fair Trade cotton is grown by 37 certified cotton farmer groups in 10 countries, and that in Mali, 95 percent of children of Fair Trade farmers go to school, which is more than double the national average for school attendance in a very poor country.

Marci: Yes, buying and supporting Fair Trade Certified products is truly affecting positive change in the lives of others in our global community. When I am in these projects, with the farmers and workers making our products, I am fueled by these efforts towards social justice, knowing that “like water for chocolate”, the happy energy of our growers and/or makers is in the soul, or DNA, of my brands.

 Nadia: One of the really cool things about companies that work with fair trade artisans is that they absorb the costs of any discounts they may be having. Like, I can get a ring 25% off, and the artisan is still paid in full.

Marci:

Farmers and factory workers shouldn’t have to suffer when other people win.

But that’s how the current system works. We have to look at every way we can support farmers and factory workers. The minimum wage isn’t enough to sustain a family of four in most countries, so these efforts will support our partners’ basic needs (which is different for each country.) With the recent fire in the Bangladesh apparel factory where over 112 workers died due to poor working conditions, it is clearly imperative that we protect our fellow humanity.

Also, while I think Fair Trade is essential, if our cultural tendency is for faster, cheaper, “more” consumption, it will remain a challenge to balance market demand with a more sustainable model. Education & awareness are paramount and the time is NOW.

The impact of organic cotton farming and Fair Trade on people’s lives:

Additional Resources:

  • Want to learn more about Fair Trade? Here’s a primer.
  • Want to see how Indian farmers are growing organic cotton on their farms? Click here.
  • Need help finding brands that use organic cotton? Check out this link.
  • Organic cotton grown in the United States? Watch here.

My Related Posts:

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Are Our Clothes Toxic? Marci Zaroff, Eco Fashion Trailblazer, Weighs In

Did you know that:

  • A recent study of 20 name brands revealed that clothing companies like Calvin Klein, Levi’s and Zara, contain traces of hazardous, potentially cancer-causing chemicals?
  • More than 8,000 toxic chemicals are used to turn raw materials into textiles, many of which are carcinogenic, corrosive or include biologically-modifying reagents?
  • Producing one pair of jeans requires more than 1,800 gallons of water?
  • Bamboo is actually a synthetic fiber that some companies market to appear more environmentally friendly?
  • The average U.S. citizen throws away 68 pounds of clothing per year, with 2.5 billion pounds of post-consumer textile waste ending up in our landfills annually?
  • 20 percent of the world’s industrial fresh water pollution comes from textile treatment & dyeing?
  • More than one trillion kilowatt hours are used annually in the global textile industry, representing more than 10% of the world’s carbon footprint?
  • Every half hour, a cotton farmer in India is committing suicide by drinking the very pesticides that he uses on his crops?

ZaroffI certainly didn’t until recently, and as I leaned more, I started to feel disillusioned with an industry that I began to realize was not just exploitative in its labor practices, but environmentally toxic. To help me navigate through the overwhelming amount of information out there on the topic, I talked with Marci Zaroff, a true trailblazer in the sustainable fiber and fashion industry. In 1995, Zaroff coined the term ‘Eco Fashion,’ as a way to fuse the glamorous world of fashion with environmental and social responsibility, and that phrase has now turned into a six billion dollar industry. Zaroff has also helped to define and draft the Global Organic Textile Standard (GOTS) and the first USA Fair Trade certification for textiles with Fair Trade USA. Currently expanding her pioneering Eco Fashion lifestyle brand “Under the Canopy,” while working on her upcoming sustainable fashion brand FASE, as well as the documentary Thread, which she hopes will educate citizens on the environmental and human impacts of fashion & textile production, she is a true wealth of knowledge on the subject. For this first part of a three-part series, I wanted to focus more on the toxic environmental impact that the textile industry has on the environment and on ourselves before turning to the human costs on Friday. Then we will discuss how to gauge which companies are truly transparent in their sustainable practices and which ones are just greenwashing, and how to best move forward with the movement.

Nadia: So could you tell us a bit more about what motivated your passion to educate others about environmental issues and “Eco-Fashion?”

Marci: I am passionate about education, innovation, building community and connecting humanity. I have always felt a deep sense of global responsibility, and the foundation of many of my efforts over the last two decades is built under the notion that we are all interconnected, that we are all part of the same eco-system. The first eco-fashion brand that I started in 1996 is called “Under the Canopy,” and the premise is that we all live under the canopy of the planet’s eco-system together. The Native American philosophy is to protect our canopy, to protect life, for generations, which can best be expressed through the saying, “We do not inherit the land from our ancestors; we borrow it from our children.” If you’ve ever been to any of the rainforests in the world, you’d know that the canopy is the top layer of the rainforest. So there is more life under the canopy of the earth’s rainforests than anywhere in the world, and it is that very life, and those eco-systems, that provide the oxygen that we all depend on to exist.

Who knew that something so cute could be so toxic?

Who knew that something so cute could be so toxic?

So going back over the past 20 years, as I worked with the natural food and beauty industries, I gained a deeper understanding of the relationship within agriculture, and that you can’t support one part of the equation without the other. In agriculture, all of the crops that grow, especially if you are growing organically, they’re very much interconnected. One of the main foundations of organic agriculture is crop rotation, and one of the main crops that are rotated is cotton. 60 percent of a cotton plant ends up going into the food chain—for oils, for bread products. If you read the back of many packaged products on the market today, they will have cottonseed oil as an ingredient. As I started to learn about the connection between food and fiber and the harmful chemicals used at all stages of the textile industry, I wanted to pull the curtain back, shift the paradigm, and offer consumers more sustainable choices. I was disillusioned when I discovered that the manufacturing processes of conventional textiles are extraordinarily toxic. When I started to learn the impact that conventional textiles were having, both from the fiber standpoint and the manufacturing standpoint, I coined the term ‘Eco-Fashion’ because I wanted to fuse those two very dichotomous worlds together— one being ecology, eco-systems, and our connection with the environment, the other being fashion. My mission was to revolutionize the fashion industry and demonstrate that those two worlds were not mutually exclusive.

Nadia: It was so surprising to learn how toxic cotton was. I mean, I had always thought of cotton as a ‘natural’ fiber!

A model wearing an oxygen mask, walks along a make-shift catwalk during a fashion show organized by environmental group Greenpeace titled 'Toxic Threads - The Big Fashion Stitch-Up', in Beijing November 20, 2012. (photo courtesy of REUTERS/David Gray)

A model wearing an oxygen mask, walks along a make-shift catwalk during a fashion show organized by environmental group Greenpeace titled ‘Toxic Threads – The Big Fashion Stitch-Up’, in Beijing November 20, 2012. (photo courtesy of REUTERS/David Gray)

Marci: It’s not. In fact, conventional cotton is one of the world’s leading sources of air and water pollution! Even though conventional cotton represents less that 3% of the world’s agriculture, it uses as much as 25% of the most harmful insecticides, and up to 10% of the most toxic pesticides to grow it! It is also incredibly wasteful in the amount of water that it uses—100 gallons to make one pound, and almost 3% of the world’s yearly water usage. In fact, not only does it take 700 gallons of fresh water to make just one cotton T-short, but in 2009, the world used three trillion gallons of fresh water to produce 60 billion kilograms of cotton fabric. Furthermore, other harsh chemicals, such as chlorine bleaches and formaldehyde, are used in conventional cotton production processes.

Victoria's Secret, named in Greenpeace's Study for containing chemical residue in their clothing

Victoria’s Secret, named in Greenpeace’s Study for containing chemical residue in their clothing, is parodied in an ad.

Nadia: Well, and I can’t believe the chemicals that are released to make our clothes! I recently read in Elizabeth Cline’s book Overdressed that making synthetic fibers such as rayon, viscose, acetate, cupro, and even bamboo requires treating substances like wood pulp and scrap cotton with toxic chemicals. And then I learned from this recent study released by Greenpeace, which tested 20 brands such as Calvin Klein, Levi’s Victoria’s Secret and Zara, that several of the hazardous chemicals found in the garments contained toxic phthalates and even cancer-causing amines from the use of certain dyes!

So what is different about organic cotton?

Marci: In order to have organic food crops, you have to nurture and build the soil, versus conventional agriculture where you are depleting and destroying the soil via poisonous sprays and monocropping, which is when you grow a single crop year after year on the same land. These healthier soils make better use of water inputs and are more resilient in drought conditions. Also, when you eliminate synthetic pesticides and fertilizers, the water pollution impact from organic cotton is 98% less than non-organic cotton production, and it produces 94% less greenhouse gas emissions.

Nadia: So can you point us to other sustainable fabrics to look for?

Marci: Tencel from Lenzing, which I am rebranding as ‘ECOlyptus,’ is the cellulose that’s extracted from the eucalyptus plant, grown without water on non-arable land, broken down by a non-toxic, recycled detergent, and manufactured in an efficient closed-loop system that takes minimal energy. It feels like silk and is three times stronger than cotton. Recycled Poly is a great alternative to conventional polyester, which is made with fossil fuels, using an enormous amount of energy.

Nadia: What is recycled poly made with?

Marci: Recycled Poly takes recycled plastic bottles out of landfills and turns them into fiber. There’s a recycled poly yarn fabric called Repreve made by a company in North Carolina called Unifi. In 2012, this company kept 900 million plastic bottles out of landfills in one year! It’s really amazing.

Nadia: Do you have any online suggestions for good eco-fashion information and retailers?

Marci: Compassion Couture, Coco Eco MagazineEco Fashion World, EcouterreECOfabulous, Ethica, Ethical In Style, Fashioning Change, Fashion-Conscience, Honest by, Indigenous, Inhabitat, Magnifeco, Modavanti and People Tree are just a few of the resources out there!

For future updates on Under the Canopy, FASE & Portico, as well as other Eco Fashion ventures, check out Marci’s website at marcizaroff.com.

Stay tuned for the second part of our interview, where Marci will provide more information on the human impact behind the conventional textile manufacturing process!

How cotton production has eradicated the Aral Sea and poisoned its workers:

How Patagonia uses recycled soda bottles and fibers such as hemp to make their clothes:

My Related Posts:

Ethical Fashion: Introduction to an Ongoing Series

The iPhone 5 and the Latest Technology: Why We Consume at the Expense of Others

 

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Ethical Fashion: Introduction to an Ongoing Series

This past summer, I decided it would be a good idea to clean out my apartment while I was moving to another place. It felt really good to ‘detox,’ so to speak, and I relished throwing out old advent calendars in the back of my storage closet, jewelry that was either falling apart or just kind of tacky (do you really need a huge gold peacock ring Nadia, do you?), and clothing that I wasn’t really feeling anymore. As I threw out everything with fervor, something hit me (I think when I picked up a pair of feather earrings that I bought before I began to think seriously about cultural appropriation). I realized that everything I was tossing out was mass-produced. And that when I came across a necklace given to me by my mother, or the Zuni ring that was made by an actual Zuni woman (instead of a ‘Native-inspired’ design made by factory workers abroad), or the Tagua nut necklace that I bought from an artisan in Puerto Rico whose face I still remember, I just couldn’t let it go. Not only did I consider these items art in the way that they had been lovingly hand-crafted, but I had a personal connection with the people who had made them or given them to me. It was easier for me to toss out the shirt I got from Urban Outfitters or the earrings I bought years ago at Forever 21, because I had no knowledge of who made them. They meant little to me.  I didn’t value the work put into these items as much because I knew nothing about it, or the people behind it.

When I wrote my first post on why I blog about fashion, I revealed my complex feelings about the industry, and I have started to document its many contradictions which I find to be both fascinating and so unbelievably challenging. Despite my appreciation for fashion as a mode of expression, I have always been disillusioned with the labor exploitation behind the glamorous façade of the industry. Even though I had been involved in anti-sweatshop campaigns before, and had enjoyed vintage and artisan made products, I still found myself buying into the status quo of retail that encourages mainstream consumption of ‘fast fashion‘ (or buying more clothes at a discount) on the one end, and the idealization of unattainable high couture on the other. Why was I bragging about the great bargain I had scored at the designer discount site, knowing that by doing so, I was also discounting the labor and people behind it? Or drooling over the latest purse Blair Waldorf carried on Gossip Girl, despite being aware that high couture is often a means by which the show reinforces class divisions? Why, girlfriends, wasn’t I connecting the dots?

The unglamorous side to fashion: A child jumps on the leather luxury waste products as she plays in a tannery in Dhaka

The unglamorous side to fashion: A child jumps on leather luxury waste products as she plays in a tannery in Dhaka, Bangladesh (Article here)

The revelation I had this past June standing in my room staring at all of that stuff (and given the total trauma of moving that mountain of possessions, I did wonder did I possess them, or did they posses me?!) was what I would mark as a significant moment in how this movement of sustainability started to truly penetrate my consciousness. Sustainable fashion implies that the product has been made with thought and consideration of its environmental and social impact, and in the following months, as I read about the textile fire in Pakistan that killed more than three hundred people, or the ‘apparel trend‘ report that revealed how companies like Wal-Mart and Forever 21 are ignoring claims of child and forced labor from their workers, or how exporting this cheap labor means a loss of industries and jobs in the U.S, I felt a need to share this information with others. When I read Elizabeth Cline’s book Overdressed, I was shocked to learn that garment workers overseas are earning just one percent of the retail price of the clothing they produce, and that the wages of garment workers could be easily doubled or tripled with little or no increase for American consumers. I wanted to understand if Nike could afford to double its pay to its thousands of shoe factory employees without raising any of their consumer prices, why weren’t they doing it?

Greenpeace Detox Campaign Image

Greenpeace Detox Campaign Image

Although I had always been aware of the exploitative labor behind the clothes we wear, I had never really considered the harmful environmental impact of the conventional textile industry’s manufacturing process. And then, once I learned about the cancer-causing chemicals that are found in the very fabrics we wear, I knew I needed to connect the dots not just between culture and labor, but between environmental sustainability and cultural economies. Jean Cocteau once noted that “style is a simple way of saying complicated things,” and indeed in today’s world, the clothes we wear should not be dismissed as merely frivolous things, but as signifiers of the truly deep social, environmental, and economic structures of unconscious consumerism.

For the last few weeks, I have been interviewing major industry players, from garment workers to activists to designers, who are making sustainability their focus. I will be incorporating these interviews in a series that I hope will expose the contradictions and lack of transparency in the industry, as well as the ways in which we can start to connect the dots between all of these different concerns and issues within this complex industry. This series will feature:

  • An interview with Marci Zaroff, who coined the term ‘Eco Fashion’ and has been instrumental in drafting Fair Trade and Organic textile standards for the industry in the U.S. In this interview, Marci will provide some basic information on the environmental impact of the textile industry, fair labor practices and why an Indian cotton farmer is committing suicide every half hour. I will also be asking Marci to help us respond to questions and critiques about sustainability, and to help us pinpoint which companies are truly committed to ethical labor and environmental practices, and which ones are just using social responsibility as a way to attract more people to their product.
  • I will then be interviewing Callie Brauel of A Ban Against Neglect (ABAN), a non-profit that empowers street girls in Ghana while helping to clean up the environment, by upcycling waste into adorable accessories and jewelry!
  • If that wasn’t enough inspiration for you, then stay tuned for an article on the non-profit MamAfrica, based in the Democratic Republic of Congo. The co-founders, Aline Malekera and Ashley Nemiro, created the organization to provide holistic services for refugee women in the town of Bukavu, and are incorporating the art of sewing in their mission to empower women both economically and socially. This post will also reveal how our technology consumption is tied to the conflict minerals crisis in the DRC, and will offer resources on how to become a more empowered consumer outside of the fashion industry.
  • Next, we will turn to issues of culture (because culture needs to be discussed!), and how television shows like Gossip Girl, magazines like Vogue, and brand advertisements influence not just how we consume, but how we see ourselves and shape our identities. Is new media and the rising influence of fashion bloggers challenging the false messaging of advertising? Or am I just a complete fraud? 😉
  • Then…get ready, because we’re going to be tackling the issue of labor, from sweatshops to social movements like Fair Trade and Ethical Fashion that are providing a counterpoint to exploitative labor. This section will highlight the textile company Alta Gracia, which produces university apparel and pays its workers a living wage (while maintaining very affordable prices) and is consistently ranked as having the best monitoring practices in the industry. I will be interviewing three people who have been active with Alta Gracia: Amy Kessel, a student and trade justice organizer from Temple University; Jim Wilkerson, the director of Trademark Licensing & Stores Operations at Duke University; and Maritza Vargas, who works as a garment worker in the Alta Gracia factory. She will be telling all – about her former struggles as a union organizer working in a sweatshop factory, and the truth behind the ‘Fair Labor Association’s’ monitoring practices (spoiler alert: the truth isn’t always pretty!).
  • Next we will discuss the connection between fashion and art, and question whether the artisan/sustainable movement brings the ‘art’ back to a textile landscape increasingly known for its homogenous and cheaply produced products. Also, do artisan-made products empower cultures that are often treated like trends in fast fashion? Two bloggers who created online boutiques as a way to counter cultural appropriation and stereotypes will weigh in on these questions. The first is Jessica Metcalfe, whose boutique Beyond Buckskin exclusively features Native-American designers, and the second is Enyinne Owunwanne, of the online site Heritage 1960 that has become a retail destination for an alternative view of African fashion, lifestyle, and design.
  • Then the series will turn to the different fashion/jewelry designers who make it a point to incorporate sustainable practices in their lines while empowering marginalized communities both in the U.S. and abroad. Interviews will include couture designer Kahindo Mateene from the African-inspired line Modahnik, former Harper’s Bazaar editor Ariela Suster from the El Salvadorian accessories collection Sequence, Native designer Kristen Dorsey from the Native jewelry line Kristen Dorsey Designs, and Eco-fashion designer Lusmila McColl from the line McColl & Clan.
  • Finally, how do we turn awareness into action? What is the difference between awareness that is merely used as a brand gimmick or a shallow substitute for engagement, versus one that can be a tool for positive change? Sophia Hyder, who has worked in development for the last ten years, will be weighing in on these questions. Her recently launched line Evolvemint sells Eco-friendly scarves made by women in Bangladesh, and she has also developed a ‘pink’ line that donates money to a breast cancer foundation that uses its funds not for awareness, but for financial assistance to underinsured women. I will also be talking with Rick Awdas, who created the site Ethical in Style so that people could learn more about sustainable brands and have access to an enormous database of ethical fashion options.
  • I will also be answering reader questions (umm…so excited!) about how to go about different sustainable practices, like DIY (do it yourself) clothing, thrift shopping, and/or just buying less. Want resources on where to get information on ethical fashion and sustainability in general? Don’t worry peeps, girlfriend will be hooking you up!
  • Oh, and I just might be throwing in giveaways of socially conscious items, cause it’s all about the extras that gets thrown in your gift bag, right? 😉

Basically, the reason why I began this blog in the first place was to start conversations, and my purpose for this series is not to preach perfection, but to encourage conscious choices through increased awareness of issues related to sustainability, specifically in regards to the garment industry. I truly believe that when we don’t know where our clothes are made, than we lose that sense of community and human connection that is so important. I hope to highlight the importance of handmade products that help to personalize the process of production and revive the relationship between those who make the clothes and those who purchase them. My intention is not to dismiss fashion (obvi), but to envision improvement by examining where culture and labor meet, and the effect that this has mostly on women. My hope is that by using fashion as my ‘example,’ I also can help create awareness on other related issues, like the environment, suspect practices in certifications and labeling, and labor.

So, let’s do this girlfriends!

Update: This series, and my blog in general, has been approved as part of my dissertation research on transparency in the fashion industry. So needless to say, it is going to be expanded – stay tuned! 🙂

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